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Sponsorship agreement for events

You're planning an open air concert, a sporting event, or a village fete and are seeking sponsors? We recommend you draw up a sponsorship agreement.

The answer in detail

Do you have to draw up a sponsorship agreement for an event?

Organizing musical, sporting, and other events involves a lot of work and is often very costly. That's why many great events can only be held thanks to the generosity of their sponsors. A sponsor supports events with money, in-kind donations, or services. As a reward, the sponsor leverages the supported events to communicate its brand, products, or services – for example by displaying their logo or in the form of give-aways. In this way, the sponsor can increase its market presence and brand recognition as well as benefit from media interest and the event's good image.

There are various types of sponsorship. Depending on the intensity of the collaboration, a distinction is made between

  • sponsorship purely for advertising purposes,
  • sponsorship as part of a cooperation,
  • and sponsorship as a partnership.

The law doesn’t contain any provisions on sponsorship agreements, and the parties have a lot of flexibility in how they structure the particulars of the agreement. This freedom also entails risks, which is why we recommend documenting the rights and obligations of the contractual parties in the sponsorship agreement.

You will find detailed information on what such an agreement can include, as well as a sample agreement to support you in drawing up a sponsorship agreement in our template.

Important documents
Vorlage Sponsoring Vertrag Veranstaltung